5 Ultimate Tips for Starting an Online Fashion Store
Starting an online fashion business is an exciting prospect but it’s a competitive industry; which is why so many entrepreneurs start small before they launch a fully-fledged retail strategy. There are many ways of getting started and here are 5 ultimate tips to help you launch successfully.
Use Free Auction/Reseller Sites
If you’re new to online retail, it’s important to start off small. There are various online selling sites that can be a great place to test the waters, or even go for an initial store launch. Websites such as Etsy.com are perfect for handmade items, boutique labels, independent brands, vintage or second hand items. Or why not open an Ebay store for the fraction of the cost of running a retail site?
Use Out-of-a-Box Website Solutions
Some website hosts are now able to provide an out-of-the-box shopping cart and checkout system. Hosting providers such as Blue Host or Go Daddy can help you design a quick and easy online store and all you will need to know are the basics to using content management systems. There are some website builders which require foundation level HTML and CSS but these can be easily self-taught using web guides. You can get help from W3Schools.com completely free of charge.
Get Mobile Optimized
Whether you have an online shopping site or you’re searching for selling platforms, there are many ways you can take advantage of today’s mobile and tablet shopper. More and more people are turning to mobile devices and tablets to do their shopping; if you get a website developed, make sure you discuss mobile optimization / mobile responsive design as an option. Or try using accounts with mobile selling apps such as Depop (read a full review of Depop here).
Offer Delivery Worldwide
Find a reliable and cost-effective courier and you can maximize your selling potential to a global reach. Courier services such as TNT offer delivery to anywhere in the world including the US, UK and Europe (find out more here). When delivering worldwide, be sure to include a delivery policy on your website outlining expected delivery times, costs and returns.
Get On Social Media
Fashion is one of the most active communities in the social sphere and many retailers see an increased traffic-sales conversion rate with visitors who have been referred through social platform such as Twitter, Facebook and Instagram. Establish which platforms are most suited for your target demographic and make sure you keep your content fresh and up to date.